Harrison Ford is back as an older and wiser Hans Solo in Star Wars: The Force Awakens. But did you know that he is also the Voice of the Ocean?
Conservation.org has created a spectacular digital brand awareness and fundraising campaign.
It has created a series of movies with different celebrities as the voices of different facets of nature. Julia Roberts speaks as Mother Nature, Kevin Spacey as the Rain Forest, Robert Redford as the Redwoods, Penelope Cruz as Water, Edward Norton as Soil, Harrison Ford as the Ocean, and so on in Nature Is Speaking.
It brought down the house at the recent Paris Climate “Conference of Parties 2015”.
Sign-up and you’ll get notified of more movies. Don’t miss it! (And sign-up for my newsletter if you want more examples of great digital marketing campaigns.)