Results from Return on Now, show results by country. Google dominates but China (Baidu) and Russia (Yandex) with large populations, still need to have their alternative search engines considered in any global search strategy. Here are some highlights:
- China, where Baidu still commands a marked lead with 55% market share, followed by Qihoo 360 (formerly branded as 360 Search) has jumped from 21% to 28% share in 2015. Sogou lands out at third place with a 12.8% share. Baidu is no longer the only game in town. If you want to target Chinese internet users, all three search engines must be taken into account.
- Hong Kong, where Google leads by a large margin but Yahoo is hanging on at 24%, after coming in at 32% in the 2013 report.
- Japan, where Yahoo Japan maintains a 40% market share. Note that Yahoo Japan still serves up results using Google’s algorithm, meaning that Google is pretty much the “only show in town” for Japan.
- Russia, where Yandex has given back a bit to come in at 58% share (vs. 62% previously), while Google has surged from 26% in 2013 to 34% in 2015. Webcertain attributes this surge to the heavy adoption of the Chrome browser and Android-based phones within Russia over the past couple of years.
- South Korea, where Naver and Daum together have grown their dominance from 90% combined in 2013 to 97% in 2015.
- The United States, where Google continues to lead handily at 72%, but where Bing has come on strong to land at 21% share in 2015.